RECENT PROJECTS:
THE VIRTUAL RECRUITER:
SEO MONTHLY SUPPORT
Sydney-based fractional recruitment service supporting businesses worldwide. Onboarded for bespoke monthly SEO support (April 2025)
Strategy includes:
✔ In-depth keyword research
✔ Site health optimisation
✔ UX improvements tailored to recruitment niche
✔ Aligning SEO with their business goals for 2025
✔ Ongoing collaboration with their team — watch this space!
NONXREFUNDABLE:
12 MONTH EMAIL STRATEGY
Sydney-based denim brand known for perfecting the baggy jean. Created a 12-month Mailchimp email campaign with a streetwear edge. Caitlin reached out to me with a clear vision: let’s build an exclusive fashion community, showcasing our jeans!
Highlights:
✔ Cultural content: emerging artists, Sydney coffee spots, martini-after-dark vibes.
✔ New product drops
✔ Subscriber-only discounts
✔ Seasonal specials
Built the entire funnel:
✔ Contact list setup
✔ Flexible email templates
✔ Full content creation with send schedule & structure
✔ Already seeing sales spikes — and we’re just getting started
RADNOR OAK:
SOCIAL MEDIA, PAID ADS & SEO SUPPORT
My full time role is Head of Digital & Marketing at Radnor – a specialist oak-framed building company with over 35 years of expertise based in Powys, Mid-Wales.
Day-to-day responsibilities:
✔ SEO strategy & implementation
✔ Content creation (digital + print)
✔ Paid ad campaigns
✔ Social media strategy and execution
✔ Focused on driving traffic, boosting enquiries, and showcasing craftsmanship online
✔ From local showroom launches to national campaigns — I’m across it all.
✔ Plan and execute targeted email campaigns – from seasonal trends, product launches, and customer interests. Driving consistent traffic and warm enquiries year-round